The effectiveness of airport advertising - Practical case studies

According to the Nielsen report, up to 80% of customers pay attention to airport ads and 42% of them make conversions such as: visiting a website, visiting a store or learning more about a product and service. Especially, up to 19% of customers make a purchase decision when they see ads at the airport. The studies have also been conducted specifically for each industry and obtained the following results: + Restaurants: The airport advertising campaigns affect 84% of clients who visit restaurants regularly. + Clothing: Advertising at the airport converts about 50% of the viewers to customers who actually visit clothing and accessories store. + Household electronics: the impact of advertising campaigns at airports covers up to 41% of clients.

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